I've thought for some time now that an alliance with Harlequin would make sense for a US publisher, seeing as: 1) there is a real dearth of romance comics for a mass audience 2) the increasing number of female readers being brought into comics via manga creates a large potential market* and 3) Harlequin is the 800-lb gorilla in romance novels and has large brand recognition. Undoubtedly by now you've all seen this press release from Dark Horse about their partnership with Harlequin Enterprises & Ohzora Publishing Company to publish manga adaptations of Harlequin romance novels.
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